Total Identity 25-01-2007

It took force, courage and long evenings of heavy debating. But the inevitable did take place: in the year 2000, almost forty years after its conception, Total Design disappeared. The company itself had caused this sad and at the same time joyful moment. Lees meer

13-09-2006

A unique international franchise network of 11 European and Asian identity agencies has been established in a conference last weekend in Amsterdam. This broad European Asian alliance anticipates upcoming demand in their markets for a viable answer to the predominant Anglo-American mindset of the last decades. Lees meer

27-02-2004

Create a new corporate and brand Identity program and a matching design system for the Korean company Hyundai Card was a challenge met by design agencies worldwide, like the American firms Landor Associates, Interbrand and Metadesign. The Holland based agency Total Identity entered the competition with what proved to be the winning strategic proposal, a simple one, but highly characteristic: Make from Hyundai Card HyundaiCard. One less space proved all the difference. Lees meer

15-11-2001

Year in year out, large and smaller companies spend hundreds of millions of euros on communications: printed matter, visual material, logos and banners, corporate images, campaigns and radio/television commercials. Clients and professionals work on the basis of familiar conventions, reflexes and methodologies: they ask what we can offer them and we give them what they ask for; quantifiable products at established prices with a result calculated beforehand. Everyone’s happy, or so it seems. But underneath the uneasiness grows. Lees meer