News

IHC Merwede- The context of change

IHC Merwede is a major player in the dredging and offshore industry. The group develops, builds and manages various types of vessels, equipment and systems for these markets. It is distinguished by technologically innovative. Before they develop and integrate innovative equipment that full justice is inspired them with new, unique ships.

IHC Merwerde- The context of change

Total Identity develops together with the management of IHC Merwede a new vision for the organization and position in the market. Total Identity advises on corporate strategic level to develop a financial holding company. IHC Merwede integrates its activities into a strong unit, which is resistant to recessions and to compete with other players who also operate as a whole. IHC Merwede is an organization with a name, a brand and identity. The Total Identity Group also recommends that its value to its stakeholders in its policy by seeking knowledge and creativity explicitly visible.

Humanising_Spaces

Koninklijke Ahrend NV is with more than one hundred years of experience and leadership in the Benelux a brand with a rich history. The relationship with Total Design, changed in Total Identity later, has been formed decades ago to include the development of Mehes furniture design and development of corporate identity in the seventies. From a strategic rapid phase resulted brand and market orientation in a new focus, a new pay-off and brand new dynamics. Besides that the Co ¬ innovation platform and has recently launched and the _Create NOW Flagship Store had opened.

Vedior- Lust for life

The Lust for Life campaign positions Vedior distinctively. It integrates all brand activities combining the power of design and communications to generate maximum impact. The campaign flows through to corporate design, image communications, action marketing and shop design.

FiftyTwoDegrees

In response to new market developments and the competition from low wages countries Philips Semiconductors intensifies the cooperation between suppliers and customers: an interaction between partners in technology, business and lifestyle to accelerate the development of products that have a higher added value and are more tuned in to the market demands. This cooperation must reshape the future of technological product development and boost the Dutch knowledge economy.

Besix

Although the Besix Group was founded end of 2004, the construction company has over a century experience in infrastructure projects worldwide. A century of expansion that created a company with different markets and brands; a company in which subsidiaries operate independently: making market recognition far from ideal.
Despite lacking recognition, the company has a strong international market position. The bond with the Benelux home market however is less strong and needs new impulses. All and all, more unity is required: unity in house style, in communication and behaviour. Therefore Total Identity is asked to develop a new corporate identity.

The Ando Agenda

Every year, printing office Ando works together with a designer to create the Ando Agenda. For the year 2010 Total Identity The Hague was asked to fulfill this task. The Ando Agenda is about traveling in time, the eternity, the rhythm and creating time.

ShingYoung&G-Well (Korea)

ShinYoung is a Korean real-estate developer. The last few years, the company has been expanding from a mere, mainstream apartment building developer, to an all-round realty manager. Of course, residential apartment buildings in densely populated Korea remain vital to the organisation, but the development of commercial real estate (shopping malls, cinemas, office buildings) and real estate for the upper class have become serious markets for Shin Young. To match the company’s identity with the new vision, a new Corporate Design programme had to be developed.

BNG

BNG is the specialist in financing public facilities. The bank contributes to quality of life in the Netherlands by playing an active role in developing reliable facilities for society. Furthermore, at BNG the public interest takes pride of place.
The organisation does not focus on max- imising profits but on benefits to society. This is what sets it apart from commer- cial banks. BNG enjoys Triple-A status and was recently voted the third most secure bank in the world.

HyundaiCard (Korea)

Create a new corporate and brand Identity program and a matching design system for the Korean company Hyundai Card was a challenge met by design agencies world- wide. The Dutch agency Total Identity entered the competition with a simple, but winning proposal: Change Hyundai Card into HyundaiCard.

Hyundai Card is a Korean ‘chaebol’, part of the international Hyundai corporation. The company sells credit cards to – mainly – car owners. The image of the Hyundai card was good but at the same time branded it as ‘a credit card from the Hyundai car owner’. Diversity in target groups was much needed. This required a unique identity, one that would not be supported by the Hyundai symbol. Hyundai Card wanted a symbol that could serve as a company name and as a more generic brand name.