Gerolsteiner Brunnen GmbH & Co is since 1998 main sponsor of a professional cycling team. The team’s growing achievements have a positive effect on the name recognition and appreciation of the mineral water brand Gerolsteiner, with over 60% brand recognition.

The cycling sport and especially Team Gerolsteiner represent values that mineral water consumers can identify with, like competitiveness, fairness, fighting spirit, sympathy, professionality and success.

To extend brand recognition and identity in the cycling sport Team Gerolsteiner has refreshed its look by taking on cyan blue as distinctive color. The redesign was done in close cooperation with Erich Sommer/Total Identity.