The Industrial Bank of Korea (IBK) has selected the CDR Associates / Total Identity partnership to start with the redesign of the IBK Card portfolio. IBK is a financial institution that provides a wide range of banking solutions (b-to-b). With its credit card business it is very different to core banking business as it directly targets consumers. The assignment is to create a new style for the card business, expressed through card design and sales collateral. The first card to be redesigned is the most common card, the IBK Style card. IBK has planned is to redesign the full range in 2011.

For more information please contact:


Bob van der Lee
bvdlee@totalidentity.nl