Companies of random size are nowadays depending of mondial market developments. Europe is connecting more and more and the economy is expanding globally. Who is only focusing on the national market with identity, positioning, design and communication assignments is risking the future of her company. From this point of view both companies are focusing on synergy: both parties are taking the advantage of their experience, knowledge and international connections to serve their clients even better. The companies are having similar profile with their experience in identity and brand advice, corporate design and corporate communication.
On this picure from left to right; Hans P Brandt (CEO Total Identity Group), Jack Blecker (Board of Advice wirDesign AG), Norbert Gabrysch (CEO wirDesign AG).
Nobert Gabrysch, CEO wirDesign about the partnership; The internationalization of wirdesign is a logical result of the internationalizing with our customers. In Total Identity we found a partner with a similar vision, that with her network partners in Belgium, Dubai and Seoul is a good opportunity for us.
Hans P Brandt, CEO of Total Identity Group and since January 2009 also member of the Board of Advice of wirDesign AG is formulating the advantages as following: wirDesign has proven to be in one one of the most attractive and fought European markets, Germany, a leading position to acquire knowledge and was able to grow from there. Which suits our mentality. The partnership does not only interesting new impulses for us and our customers, but also a strategic strengthening of our international network.
About wirDesign
The design agency founded in 1983 wirDesign, with offices in Berlin and Braunschweig, are one of the most renowned and largest players in Germany. As a specialist in corporate brand and communications projects, builds and manages approximately fifty employees wirDesign is specialised in corporate design, branding and communication projects for national and international organizations. Among the clients include B. Braun, Commerzbank, E. ON Energie, E-Plus, ING-Diba, Jenoptik, Union Investment and Volkswagen.
About Total Identity
Total Identity was founded in 1963 as Total Design and in 2000 changed its name. The creative consultancy with offices in Amsterdam and The Hague, have representatives and network partners in Antwerp, Bremen, Lisbon, Dubai, Seoul and Taipei. Total Identity has approximately ninety employees. They develop comprehensive corporate identity-management processes and take on the identity of their clients, who operate in various service sectors such as finance, real estate and land management, healthcare, government and nonprofit. To the client include Ahrend Office Furniture, Bavaria, The Kingdom, KLM, NIVRA NOvAA, Schiphol Group and the World Expo 2012 Floriade.